Digital marketing is often considered to be an erratic, volatile and impulsive industry. However, if you get it right, it can help boost the prospects of your business. If you are planning to get a head start in the coming year, here are a few trends you may want to keep an eye out for –
• Thinking Beyond Google
While Google is at no point on its way out, recent trends show that online users are also looking for alternative search engines. Your digital marketing services company should be able to pick up on trend and find ways to help you spread out your presence on other emerging search engines. The best way to holistically impact your rankings is by using more direct forms of interaction to engage with the target audience.
• Going Mobile
With as much as 70% of internet users relying on smart phones to access social media, perform local searches and even shop online, one cannot simply afford to ignore the power of mobile. Make sure your agency is working hard on implementing effective mobile optimization, ubiquity and conversion strategies. Mobile is the easiest way to reach out to the masses. This is where you audience is hanging out and so should you. A great place to start would be to create a responsive website for your business.
• Anticipating Social Conversions
While the power of social networks as a platform for engagement is well renowned. Few people realize the potential it services to bring in improved conversion rates. With many social media platforms experimenting with the “buy now” feature, social media is going to play a significant role in generating leads and improving conversion rates.
With a host of other revolutionary changes experienced in the world of digital marketing, agencies need to get a lot more proactive of keeping themselves updated with what works for their brands and what doesn’t.
• Thinking Beyond Google
While Google is at no point on its way out, recent trends show that online users are also looking for alternative search engines. Your digital marketing services company should be able to pick up on trend and find ways to help you spread out your presence on other emerging search engines. The best way to holistically impact your rankings is by using more direct forms of interaction to engage with the target audience.
• Going Mobile
With as much as 70% of internet users relying on smart phones to access social media, perform local searches and even shop online, one cannot simply afford to ignore the power of mobile. Make sure your agency is working hard on implementing effective mobile optimization, ubiquity and conversion strategies. Mobile is the easiest way to reach out to the masses. This is where you audience is hanging out and so should you. A great place to start would be to create a responsive website for your business.
• Anticipating Social Conversions
While the power of social networks as a platform for engagement is well renowned. Few people realize the potential it services to bring in improved conversion rates. With many social media platforms experimenting with the “buy now” feature, social media is going to play a significant role in generating leads and improving conversion rates.
With a host of other revolutionary changes experienced in the world of digital marketing, agencies need to get a lot more proactive of keeping themselves updated with what works for their brands and what doesn’t.