With the number of acronyms popping up in the online promoting world every new day, it’s quite likely on your part to get a bit fuzzy. SEO, SEM, PPC, CTA, PPC- what does it all imply? Here, we will be discussing two prominent paid search marketing services, i.e. SEM and PPC. While both of them differ largely in strategies, yet they can work wonders for your advertising campaign and in a way for your business as well.
SEM
SEM stands for search engine marketing. You can define this as an umbrella term which describes the procedure of optimizing search results. More specifically, we can say that SEM engages optimizing the two sections of search marketing i.e. SEO and PPC. With the help of PPC you can get a higher ranking in the paid search results; on the other hand SEO helps you get a better rank in the organic results. SEO is basically an SEM strategy that promises to give you the best organic search results. For finding your website, search engines require to know what you do and how well you do. To make your website crawler friendly you need to:
• Use relevant keywords
• Use appropriate meta tags
• Incorporate a comprehensive site map
PPC
While SEO concentrates on organic search results, PPC or pay per click generally revolves around paid search as well as advertisements. More specifically, PPC banks on bidding procedure with participating search engines. It permits you to place appropriate bids for ad space as well as improve your traffic. When you are using PPC, you can expect your ad to be on the top position. But then, being on the top doesn’t always work wonders. It may be that you are on the fourth or fifth position but still get a good ROI on your ad campaign, and this happens because of PPC.
So, implement them well and see how they work wonders for you!
SEM
SEM stands for search engine marketing. You can define this as an umbrella term which describes the procedure of optimizing search results. More specifically, we can say that SEM engages optimizing the two sections of search marketing i.e. SEO and PPC. With the help of PPC you can get a higher ranking in the paid search results; on the other hand SEO helps you get a better rank in the organic results. SEO is basically an SEM strategy that promises to give you the best organic search results. For finding your website, search engines require to know what you do and how well you do. To make your website crawler friendly you need to:
• Use relevant keywords
• Use appropriate meta tags
• Incorporate a comprehensive site map
PPC
While SEO concentrates on organic search results, PPC or pay per click generally revolves around paid search as well as advertisements. More specifically, PPC banks on bidding procedure with participating search engines. It permits you to place appropriate bids for ad space as well as improve your traffic. When you are using PPC, you can expect your ad to be on the top position. But then, being on the top doesn’t always work wonders. It may be that you are on the fourth or fifth position but still get a good ROI on your ad campaign, and this happens because of PPC.
So, implement them well and see how they work wonders for you!