Unlike popular belief, email marketing is nowhere close to being dead. If used in the right way, you can make sure that you leverage this tool to easily achieve some of your advanced targets that directly impact your bottom line.
• Follow up with People Who Visit Specific Page
A highly effective advanced email marketing strategy, it is recommended that you setup an automated email system that goes out to users who visit a specific sales page more than one time. It is a common assumption that visitors who arrive at a specific page more than one time are probably in the decision making phase about whether or not to purchase your offering. Sending them an email at this juncture can be just the nudge they need to complete the purchase.
• Minimizing Shopping Cart Abandonment
It is not uncommon for visitors to hit your shopping carts but not actually go through with making a purchase. Many users add products into the cart and simply abandon your website, never to be found again. Not only is the internet a very distracting place, but with so many options to choose from, you are vying for the position of the most preferred e-commerce website not only with your niche but with every other online store selling all kinds of items. A proactive email marketing strategy will help you send out relevant communications to these abandoners a few hours, days or weeks after abandonment to remind them of a purchase they could complete (even possibly at discounted rates!).
Finally, your email marketing strategy can be put to good use to separate your buyers from your prospects. While one makes money for your business, at the moment the other is actually costing you money. Use your email marketing efforts to treat your existing buyers like royalty. Give them new offers, exclusive information, surprises and bonuses for being loyal to you.
• Follow up with People Who Visit Specific Page
A highly effective advanced email marketing strategy, it is recommended that you setup an automated email system that goes out to users who visit a specific sales page more than one time. It is a common assumption that visitors who arrive at a specific page more than one time are probably in the decision making phase about whether or not to purchase your offering. Sending them an email at this juncture can be just the nudge they need to complete the purchase.
• Minimizing Shopping Cart Abandonment
It is not uncommon for visitors to hit your shopping carts but not actually go through with making a purchase. Many users add products into the cart and simply abandon your website, never to be found again. Not only is the internet a very distracting place, but with so many options to choose from, you are vying for the position of the most preferred e-commerce website not only with your niche but with every other online store selling all kinds of items. A proactive email marketing strategy will help you send out relevant communications to these abandoners a few hours, days or weeks after abandonment to remind them of a purchase they could complete (even possibly at discounted rates!).
Finally, your email marketing strategy can be put to good use to separate your buyers from your prospects. While one makes money for your business, at the moment the other is actually costing you money. Use your email marketing efforts to treat your existing buyers like royalty. Give them new offers, exclusive information, surprises and bonuses for being loyal to you.