Whether you are a new company or a business that intends to revamp its entire brand strategy, here are a few key questions you want to ask to make sure you get it right in the first go –
• Who are We?
The answer to this question is critical to your overall brand strategy. Asking yourself this often helps you give your brand a unique characteristic or persona. Think of your company as a person and list down the qualities you would assign to it. How is the person? Does it have a gender? What would it be interested in? What kind of work would it be doing? The more you get to know about your business, the easier it will be for you to communicate it to your potential and existing customers.
• What Makes you Different?
Most brand strategy experts will want to focus on those one or two things that make your company different or unique from the others. You want to figure out where you stand in the spectrum of your industry or competition. Identify attributes that are unique to your business from a broader perspective.
• Why are we Here?
This question will allow you to identify your key goals and objectives. Why are you here and what do you plan on doing? What is your vision as a business? Without solid answers to these questions, you will have little direction for your brand or business strategy.
Finally, understand who it is that your brand strategy is speaking with. If you don’t know what delights your target audience, chances are that your brand as well as business strategy will be misaligned. Identify who your brand intends to cater to, their likes, dislikes, where they spend most of their time and then channel your market efforts to appeal to this audience.
• Who are We?
The answer to this question is critical to your overall brand strategy. Asking yourself this often helps you give your brand a unique characteristic or persona. Think of your company as a person and list down the qualities you would assign to it. How is the person? Does it have a gender? What would it be interested in? What kind of work would it be doing? The more you get to know about your business, the easier it will be for you to communicate it to your potential and existing customers.
• What Makes you Different?
Most brand strategy experts will want to focus on those one or two things that make your company different or unique from the others. You want to figure out where you stand in the spectrum of your industry or competition. Identify attributes that are unique to your business from a broader perspective.
• Why are we Here?
This question will allow you to identify your key goals and objectives. Why are you here and what do you plan on doing? What is your vision as a business? Without solid answers to these questions, you will have little direction for your brand or business strategy.
Finally, understand who it is that your brand strategy is speaking with. If you don’t know what delights your target audience, chances are that your brand as well as business strategy will be misaligned. Identify who your brand intends to cater to, their likes, dislikes, where they spend most of their time and then channel your market efforts to appeal to this audience.